We are excited to announce the winners of CMA’s Orange Saturday contest! These teams had fun, got creative, and squeezed everything they could out of the month!
Most A-Peeling
CMA’s Valley CDJR went all-in! This team wins again for getting the most engagement, both among their team members and on their social media posts. Their Facebook contest for “Most Orange Associate” reached over 3800 people! They also hired a new employee and highlighted them throughout the month in creative ways. Shout-out to Mindy Hartzell for creating Juicey, who also wins best-dressed this season!! Meet Juicey and more at https://www.facebook.com/ValleyChrysler
Pithiest
CMA’s Colonial Subaru wins again, too! They had their Orange Saturday trophy from last year on display and worked very hard to keep it. They filled their showroom with orange characters, hand painted throughout the space. Each Facebook post was clever, punny, and relevant to both CMA’s Orange Saturday and doing business. Thanks to Valerie Gerbasio for leading the charge! See it all at https://www.facebook.com/ColonialSubaruRichmond
Best Use of Video
This is a new award this year. As we all know, video is a powerful medium and a great way to connect with your audience. CMA’s Colonial Hyundai got creative and our GM, Talal, dared to don an orange onesie to get his point across! If you don’t follow this dealership on Facebook, do it now! https://www.facebook.com/ColonialHyundaiRichmond
We’d also like to give a shout-out to our Rookies of the Year! CMA’s Honda of Winchester and CMA’s Toyota of Martinsburg got in the spirt with showroom décor and more!
Thanks to everyone who participated. Let’s continue to be creative and engage with our customers in person, via video/phone/text/email, and on our dealership social media channels. CMA is different than other dealerships. We are OWNERS and Owners Just Do More!
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