Liza’s December 2021 Month-End Review

CMA has much to celebrate as we start the new year. While we had challenges, December was a good month for our company and 2021 was a good year. Check out Liza’s review:

December highlights:

CMA new car sales were up 6% vs. industry down 24%. Used sales were up 3.4%

• CMA’s Hyundai of Winchester – all-time total sales record!
• CMA’s Toyota / Chevy of Martinsburg – all-time new Toyota sales record!
• CMA’s Williamsburg Ford – all-time total sales record, parts record, and #1 in Ford sales on the peninsula. And we broke 50 used cars for the first time!
• CMA’s Colonial Kia – all-time parts and service total sales record!
• CMA’s Colonial Honda – #1 in Richmond for total Honda sales for the month!
• CMA’s Colonial Kia and C<A’s Colonial Hyundai both finished #1 in Richmond for their brands for the year – fantastic job!
• CMA’s Valley CDJR– #2 in volume for the business center!
• CMA’s Valley Honda Parts department had a record December in both total sales and wholesale!
• CMA’s Valley Subaru – #1 in new car sales in the district! With a record of 14 leases and 52 sales created from the BDC, it all came together!
• CMA’s Hyundai of Winchester – Service CSI finished the year well above national average, regional average, and district average. Great job to Jason and the team!

Quite a few personal records this month: Aubrey Weaver set a personal record and was the leader of CMA for the first time with 42 sold! David Kreamer with CMA’s Hyundai of Winchester hit 30 for the first time! Dylan Hawkins at CMA’s Colonial Chevrolet hit 18 after only 5 months with CMA! Derrick Crites had a record F&I month at VW!

• CMA’s Subaru of Winchester was the only dealership in their district to post a new car sales increase for December.
• CMA’s Valley VW finished as the 2C champion for the 7th month in a row!
• CMA’s Colonial Nissan is making waves in service with over $145k in service sales and 1 of 2 in the region to hit QGP for the quarter!
• CMA’s Volvo Cars of Charlottesville had an incredible service month with over $184,000 in labor sales, a perfect 100 in Sales CSI, and we broke 30 new and used for the first time in several years.

There were stories shared over the last two months in particular of what it truly means to be Moving Lives Forward for our associates, our customers, and our community:

– The incredible smiles that you all provided with a record CMA Bike Drive in December. The personal thought that went into bike purchases, helmets, delivering them to the local non-profits, volunteering to do additional deliveries, and more. During this holiday season, so many on the team went above just our company bike drive and donations to our community.

The stories of how we moved lives forward for our customers are highlighted almost daily on CMApeople…

– Last month, CMA’s CDJR of Martinsburg had a customer break down on a motorcycle in front of the dealership. We have a part-time sales associate who owns motorcycles and is very handy. He went out to help the gentlemen, diagnosed the problem, took him to get parts for the motorcycle and then repaired it for him in our parking lot.
– Jimmy Mitchell and the Volvo team delivering cars, helping a disabled customer with a battery problem
– The team at CMA’s Colonial Nissan taking care of one of our Fountain Fund clients to get her back on the road and to work after an engine failure.
– CMA’s Hyundai of Winchester purchased Christmas presents for five families from the Rescue Mission Shelter.

Our top sales associates for the month are:

Aubrey Weaver, 42 at CMA’s Valley CDJR
Erik Kibler, 36 at CMA’s Valley CDJR
David Kraemer, 30 at CMA’s Hyundai of Winchester
David Boone, 29 at CMA’s Toyota/Chevy of Martinsburg
Mathew Peters, 28 at CMA’s Toyota/Chevy of Martinsburg
Wendy Sparks, 26 at CMA’s Colonial Honda
Travis Cromwell, 24.5 at CMA’s Toyota/Chevy of Martinsburg
Brian McCaffity, 24 at CMA’s Colonial Hyundai
Breanna Kesecker, 24 at CMA’s Toyota/Chevy of Martinsburg
Timothy Hansbrough, 24 at CMA’s Valley CDJR
Cory Garner, 23 at CMA’s Valley CDJR
Shawn Tyner, 22 at CMA’s Colonial Honda
Jeffrey Holland, 21at CMA’s Colonial Auto Center
Marco Rivera, 21 at CMA’s Honda of Winchester
Andy Mathe, 21 at CMA’s Valley Subaru
Keith Black, 20.5 at CMA’s Colonial Chevrolet
Usman Khan, 20 at CMA’s Hyundai of Winchester
Caroluce d’Orvilliers-Seal, 20 at CMA’s Valley Subaru
Stuart Young, 20 at CMA’s Williamsburg Ford
Devon Paxton, 20 at CMA’s Valley Honda

The Myers’ Flyers winners are being tabulated and will be announced as soon as possible. We cannot wait to celebrate with you in February along with our 2020 winners…more details to share soon.

And the wonderful news is that we will be launching an all-new way for you to track Myers Flyers… daily, from your phone or computer… encouraging each other, challenging each other and ultimately celebrating the best of the best!

Soon I’ll be sharing CMA’s ONE WORD for 2022. Let’s start off the new year with energy and let’s make this CMA’s best year yet!