Introducing CMA’s DO MORE DAYS!!

CMA’s DO MORE DAYS are coming March 1 through April 30! This is our time to shine and to show our customers that we DO MORE and they GET MORE!

What is DO MORE DAYS? 

DO MORE DAYS is a company-wide marketing initiative to brand CMA across all dealerships and regions. This year, our focus is selling USED CARS. Any customer who purchases a used car from CMA from March 1 to April 30 will receive:

• 2 Years Maintenance Included – up to 4 oil changes & 4 tire rotations (Zurich & Excel are holding training sessions & providing materials for each market)
• CMA’s Love It or Leave It Promise – 3 days to return or 30 days to exchange their used vehicle (details HERE)
• Two sets of keys guaranteed with every used car purchase

CMA’s marketing team has scheduled an advertising blitz to get the word out. Strategies vary by market and may include social media, search engine marketing, online video, TV, streaming audio, and more!

POINT OF PURCHASE (POP)

Showroom: Each dealership will receive magnets to put on your existing ABCs of CMA floor displays. Please keep the ABCs of CMA magnet on one side and place the new Do More Days magnet on the other. These stands should be positioned so both sides are visible to customers.

Window clings will be placed on dealership entrance doors.

LANYARDS AND BADGES

All customer-facing associates (ie: sales, service advisors, reception, etc.) should wear a lanyard with a DO MORE DAYS badge every day March-April. At the end of April, please return the lanyards so we can use them again.

PHONE SCRIPT IDEAS

“It’s a great day at CMA, come see us for DO MORE DAYS!”

“It’s a great day at CMA, we DO MORE and you GET MORE!”

“It’s a great day at CMA and it’s DO MORE DAYS!”

“It’s a great day at CMA. Ask us how you can get 24 months maintenance with every used car!”

 Be creative, have fun! 

This event is such a great opportunity for us to show how Owners Just Do More! and how we can Move Lives Forward by putting everyone out there in a “new to them” used vehicle from CMA. Every interaction is an opportunity to elevate the customer experience by simply doing more.

Please reach out to your managers with any questions.

Thank you!