Orange Saturday is Going on NOW!

ORANGE YOU GLAD? 

CMA’s Orange Saturday Event and Dealership Engagement Contest is going on NOW!

What is Orange Saturday? It’s a month-long celebration of CMA’s signature color, with a twist. What can you do? We expect to see orange cars, balloons and other orange accents in your showrooms. By now you all should have orange POP, fun lanyards,  AND all our advertising throughout November will promote one of our biggest sales event of the year – CMA’s Orange Saturday!

CONTEST REMINDER!

The CMA dealership that shows the most Orangerageous creativity throughout November and has the most fun with this will win lunch on CMA and prizes of the most A-PEELING value!

Darlene Weister Longerbeam, CMA’s CDJR of Martinsburg, just ordered the last “Orange You Glad” lipstick!

What do the judges want to see?

* Orange visuals in the dealership
* Orange apparel – have fun with it!
* Orange social media presence (see important rules below*)
* Use of the hashtag #CMAsOrangeSaturday
* “Orange You Glad” phone scripts
* Overall ORANGE creativity!

*SOCIAL MEDIA posts must be put on the dealership page with #CMAsOrangeSaturday, then SHARED to your personal accounts (not the other way around). We will only be monitoring company pages, so make sure to work with your managers to get things posted.
Clearly Russ Beach, CMA’s Williamsburg Ford’s F&I Manager, is committed to sharing the Orange Saturday sweetness for all to see! Thanks for your commitment Russ!!

We can’t wait to see another year of some real creativity at our stores. If we have fun with it, our customers will too!

Let’s see who wants to win bragging rights, a spectacular orange trophy to proudly display and a dealership lunch for everyone!


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