About CMA


Our Founder, H. Carter Myers

Carter Myers Automotive (CMA) is a fourth-generation family and employee-owned business. Our company originated in 1902 as Stockdell-Myers Hardware Company located in downtown Petersburg, Virginia. In the beginning, we built cars from kits and sold them through the store. When Ford developed the assembly line, the hardware business was liquidated and reincorporated in 1924 as Petersburg Motor Company, Inc. H. Carter Myers was elected President. The first new car franchise was Ford.

H. Carter Myers, Jr.

H. Carter Myers, Jr. joined the team in 1934.  Carter Jr. kept Petersburg Motor Company going throughout the recovery period following the Great Depression. When new car production was halted during World War II, he drove up and down the East Coast purchasing used cars to sell on the lot. His aunt, Elizabeth Myers, helped fund the business and was instrumental in its survival. As times changed, the Myers family invested in new franchises and grew their brand.

H. Carter Myers III
H. Carter Myers III

H. Carter Myers III, grandson of the founder, joined the company after graduating from the University of Virginia’s McIntire School of Commerce in 1965. He was elected President in 1974 and now serves as Executive Chairman. He has been very active in the automotive industry, serving as President of the Virginia Automobile Dealers Association (VADA) in 1995 and as Chair of the National Automobile Dealers Association (NADA) in 2002. In 2o10, Mr. Myers was named the Time Magazine Virginia Dealer of the Year. In 2016, he received the Lifetime Achievement Award from the American International Automobile Dealers Association.

Liza Myers Borches
Liza Myers Borches

In 2003, Elizabeth Myers Borches joined the CMA team. She graduated from the University of Virginia’s McIntire School of Commerce in 1997 and worked with American Honda for almost seven years before joining CMA. In 2004, we purchased a Volvo store in Charlottesville and renamed it Volvo of Charlottesville, where Liza served as General Manager. In October 2011, Liza was the 4th generation of her family to be named CMA President. She now serves as President and CEO of all CMA dealerships. Liza is the first 4th-generation dealer to be on the board of the VADA. She has received numerous awards including Ford’s 2009 Salute to Dealers Award, Charlottesville Woman’s 4 Under 40 Award, the 2011 Athena Leadership Award, Automotive News’ 2013 “Top 40 Industry Leaders Under 40,” and the 2020 Barbara Cox Woman of the Year Award.

Dedication to our employees and the communities we serve has always been a priority at Carter Myers Automotive. In 1979, the company converted a Profit Sharing Plan to an Employee Stock Ownership Plan (ESOP). Our employees now own over 26% of the organization and CMA is still one of the only auto groups in the industry that shares ownership equity with their employees. Carter Myers Automotive was also awarded the 2013 Hovey S. Dabney Award for Corporate Citizenship from the Charlottesville Regional Chamber of Commerce and has been named one of the Top Workplaces in Richmond four years in a row: 2017 to 2020.

We now operate 20 dealerships and 18 franchises in Virginia & West Virginia. CLICK HERE for locations and directions. After more than 95 years in the automotive industry, our family’s traditional values of integrity, respect, and customer service are still the hallmarks by which we do business.

Click here for a more detailed history of CMA.