Everyone knows Black Friday, but CMA is better than that. We’re owners & Owners Just Do More! To celebrate that difference, we’re promoting Orange Saturday all month long!
What is Orange Saturday? It’s a month-long celebration of CMA’s signature color with a twist. We expect to see orange cars, balloons, and other orange accents in your showrooms. We’re providing orange t-shirts & masks for CMA associates AND all our advertising throughout November will promote the biggest sales event of the year – Orange Saturday!
There’s even a contest!!
The CMA dealership that shows the most creativity throughout November and has the most fun with this will win lunch on CMA and prizes of the most A-PEELING value!
What do the judges want to see? Here are some ideas:
- Orange visuals in the dealership
- Orange apparel – have fun with it!
- Orange social media presence
- Use of the hashtag #CMAsOrangeSaturday
- “Orange You Glad” phone scripts
- Overall ORANGE creativity!
**We are not taking submissions! Your creativity must be visible at the dealership or on social media, and in customer communications (expect mystery shoppers!).
SOCIAL MEDIA posts must be put on the dealership page with #CMAsOrangeSaturday and then SHARED to your personal accounts. We will only be monitoring company pages, so make sure to work with your managers to get things posted.
The contest is ALL MONTH LONG!!
Orange you glad it’s not another Black Friday sale???
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