Fred’s in Action!

Please take a moment to read about a fantastic Fred Moment sent in by Tony Gagliardi, General Manager at CMA’s Colonial Subaru!

“I want to share a story that truly reinforced the power of listening, caring, and taking action. It was a Fred moment that happened organically, and I didn’t even realize it until after reading the book.

A few weeks ago, I went to get a haircut at Great Clips. As I sat down, the stylist, Connie, asked if I minded waiting a few minutes because she was on hold with her insurance company. I told her I didn’t mind at all. About ten minutes later, the hold music stopped, and I could tell by her reaction that the news wasn’t good. She shook her head and said, “Insurance never covers anything.”

I asked what had happened, and she shared her story. She had purchased a used Kia Sorento from a small lot about a year ago, and just two months later, it overheated and broke down. The repair was going to cost several thousand dollars, and with no savings left, she couldn’t afford to fix it. She had tried her collision insurance company as a last-ditch effort to get it repaired. For over six months, she had been without a vehicle, relying on borrowed cars and catching rides just to make it to work.

After my haircut, I couldn’t shake her story. I picked up the phone and called Ron Rose, explaining the situation. Without hesitation, Ron jumped into action. We had her vehicle towed in, and after inspection, we discovered the engine had failed due to a blown head gasket. Ron and his team worked tirelessly for days, pushing to see if Kia would assist with the repairs. And they did. Even with over 100,000 miles on the vehicle, Kia covered the entire job.

In that moment, we changed someone’s life, and it all started with simply listening.

This experience reminded me that opportunities to make a difference are everywhere. Every day, we interact with people who may be going through struggles we can’t see. Whether it’s a customer, a coworker, or someone in our daily lives, we have the chance to listen, to care, and to take action.

Great service isn’t just about selling cars. It’s about making an impact. That’s what sets us apart. Keep your eyes and ears open, because sometimes the smallest moments can lead to something truly meaningful.”