Lending Library – Book Teaser for START WITH WHY by Simon Sinek

Start with Why, by Simon Sinek, might be a quick read but packs a valuable punch. It can help you connect with customers on a deeper level, be more persuasive in your sales pitches, improve your customer service skills, and create a more positive and productive work environment. 

• Start by defining your “why.” What is your purpose in providing this service? What are you passionate about? What do you want to achieve? Once you know your “why,” you can start communicating it to your customers. 
• Incorporate your “why” into your service delivery. When interacting with your customers, start by telling them about your “why.” Explain why you’re passionate about providing this service. This will help you connect with your customers on a deeper level and make them more likely to trust you. 

• Live your “why” every day. Your “why” should be more than just a slogan. It should be something that you live by every day. When you’re passionate about your “why,” it will show in your work and customer interactions. 

If you’re looking for a way to improve your service to customers, I highly recommend reading Start with Why. It’s a book that can help you connect with your customers on a deeper level, build trust and credibility, and stand out from the competition. It is available through the CMA Lending Library!