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Below you will find an archive of news articles written for CMA Associates prior to June 4, 2025.

  • Lending Library – Book Teaser for START WITH WHY by Simon Sinek

    Lending Library – Book Teaser for START WITH WHY by Simon Sinek

    Start with Why, by Simon Sinek, might be a quick read but packs a valuable punch. It can help you connect with customers on a deeper level, be more persuasive in your sales pitches, improve your customer service skills, and create a more positive and productive work environment.  If you’re looking for a way to…

  • Liza’s August Month End Highlights!

    Liza’s August Month End Highlights!

    Here are CMA’s highlights for August! Check it out to see what amazing things your associates are doing and accomplishing! #OwnersJustCAREMore #ProudtobeCMA #MovingLivesForward

  • Customer Review for Caleb Salmon!

    Customer Review for Caleb Salmon!

    This review comes from customer Dianna Usi to Caleb Salmon at CMA’s Valley Subaru! The review was left on Google on Aug 31, 2023. “Caleb Salmon is a 6 star sales man! He is the epitome of what a sales person should aspire to be. He was professional, polite, and kind. I was grieving the…

  • Happy Birthday to our CEO, Liza Borches!

    Happy Birthday to our CEO, Liza Borches!

    To our amazing CEO, Happy birthday! 🎉 We are so lucky to have you leading CMA. You are a compassionate leader who #MovesLivesForward each day for everyone in the company and in our communities! We are inspired by your vision, your dedication, and your commitment to making CMA a great place to work. You’ve fostered…

  • CMA Sponsors the 2nd Annual Rockfish River Rodeo!

    CMA Sponsors the 2nd Annual Rockfish River Rodeo!

    CMA was one of the main sponsors for the Rockfish River Rodeo at the Blue Toad Hard Cidery this past Saturday! This event showcased bull riding, mutton busting, and barrel racing! This family-friendly event kept everyone on the edge of their seats! CMA was proud to display multiple vehicles from our dealerships at the event!…

  • It’s CMA Day with Danelle and Glenn! Join today at 9am!

    It’s CMA Day with Danelle and Glenn! Join today at 9am!

    Don’t forget… Join us at 9:00am TODAY on Zoom for CMA Day!! Join from your phone in your service bay, from your computer on the parts counter, from your iPad at home, in the accounting office, the showroom, or the service drive…wherever you happen to be! We have the opportunity for one hour to celebrate together, train together and grow together as one…

  • Happy Belated 20-Year CMA Anniversary to Josh Friedman!

    Happy Belated 20-Year CMA Anniversary to Josh Friedman!

    Josh Friedman Sales Manager at CMA’s Colonial Chevrolet has just reached his 20 year milestone with CMA! (What an accomplishment!) Josh shared a few details about working for CMA and what he likes to do in his down time. “The best part of working at CMA’s is that we are an ethical business and deeply involved…

  • Happy Belated 5-Year CMA Anniversary to Aaron Parsons!

    Happy Belated 5-Year CMA Anniversary to Aaron Parsons!

    Congratulations to Aaron Parsons for reaching a remarkable milestone of 5 years with CMA! Aaron’s journey within the company has been truly inspiring, as he has excelled in various roles including Sales Associate, Internet Sales Representative, and Finance Manager. Currently, he shines as a Sales Manager at CMA’s Colonial Honda, showcasing his dedication and leadership.…

  • Happy CMA Anniversary to CMA’s Kyle Rhodes!

    Happy CMA Anniversary to CMA’s Kyle Rhodes!

    Kyle Rhodes is celebrating his 25th work anniversary with CMA’s Colonial Auto Center! Kyle will fix anything thrown his way and happily accepts any challenge.  He is always quick to lend a hand to other technicians who are having difficulty with a repair.  Kyle’s quick wit keeps us all on our toes; it’s tough to…

  • Happy Labor Day CMA!

    Happy Labor Day CMA!

    🔧🚗 Happy Labor Day Weekend! 🚗🔧 This holiday is a tribute to the hard work and dedication of the American workforce, and it’s a perfect time to honor the contributions of our incredible team! Labor Day reminds us that progress and success are built on the foundation of labor and dedication. Our staff’s passion for…